Eight Reasons Enterprise Social Software Makes Sense: #7 Intelligent Activity Streams

By Melissa Risteff, March 26, 2012

In today’s digital age, the art of personal efficiency is constantly evolving. Day planners and palm pilots have become nearly obsolete, replaced with faster, sexier tools that encourage rapid information consumption, utilization and sharing.  Everyone wants to know what’s happening NOW and what will be happening 10 minutes from now.  Needless to say, it can be hard to keep up with what’s important and act on what needs to happen. 


Using a social software feature like activity streams is an important part of tracking what’s happening NOW – in your business, with your colleagues, in consumer social media…but keeping track of it all is a fluid affair.  You can literally consume every minute of every day processing the information.  How do you pick out the important bits to use or share?  Fortunately, NewsGator Social Sites 2010 can help in a number of ways. By implementing intelligent routing, filtering and visualization, and recommendation engines, NewsGator cleans up your activity feed – based on your filters and settings - delivering only the information you need.  Just as useful are recommendation engines and intelligent routing. By analyzing your online behavior, in particular, the content you are reading and searching most often, recommendation engines organize and prioritize posts specifically for you, while intelligent routing makes your network more efficient and adaptable.  Keeping your activity stream lean and relevant ultimately improves your productivity. 


After all, who needs just another tool adding to the confusion?  Don’t we want to simply remain current and share relevant information with colleagues?  Leave the passé, wannabe gadgets in the closet; just clean up your activity stream.


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Melissa Risteff

Melissa Risteff, Senior Vice President, Enterprise Engagment

Melissa Risteff is the SVP of Enterprise Engagement at NewsGator. She’s responsible for the adoption consultancy practice, partner competency and enablement program, and social business solution delivery – each having a major impact on aligning to customer business value and ultimately making social real. Melissa previously served as CMO of a collaborative analytics software firm, VP of Product for an eLearning company, and has held senior level strategy and product management roles at both Sun Microsystems and GE. She is a thought leader in the space – with advanced graduate research following her passion in social technologies and organizational development. Born in NY and raised in VT, Melissa moved to CO in ‘92 and stayed for the weather and lifestyle. She has an affinity for gastronomy, wanderlust, and hiking.

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