Social Sites – The Enterprise Standard for the Activity Stream

That’s what our customers are telling us. 

Customer relationship management (CRM) software is well-established in the enterprise and is a likely springboard for coordinated social collaboration across sales, marketing and support. Salesforce.com, a pioneer in the Software-as-a-Service CRM revolution, socialized its offering with the launch last year of Chatter, a microblogging tool. This was good news for Salesforce.com users at the time, but with social computing being so prevalent throughout every facet of the enterprise a bit more breadth and reach is still needed according to several industry pundits. “Even when CRM technology has social components, the information generated isn’t optimized if it’s still siloed,” stated John F. Mancini, president of the AIIM information management industry group. “The organization needs to share that knowledge readily with anyone in the company who can use it to their advantage.”

Since NewsGator Social Sites 2010 is built into SharePoint - the enterprise collaboration platform – Social Sites is a perfect way to bring cutting edge social computing capabilities to any enterprise-wide effort. For example, we recently announced Social Sites integration with Microsoft Dynamics CRM and now, we’re announcing support of Salesforce.com Chatter.

This integration funnels Chatter users’ updates into the Social Sites enterprise activity stream, creating a single, centralized, powerful social business experience for users across the company no matter what their function.  Once the Social CRM information is in the central activity stream, Social Sites users can view and interact with timely updates on sales opportunities, leads, campaigns, events, contracts and more. Social Sites creates one centralized social space – allowing users to stay more focused, efficient, and effective – without having to switch from application to application in order to stitch together disconnected conversations.

A client of ours recently commented about having a number of potential activity streams in their company – stating that NewsGator is the enterprise standard for the activity stream and that they simply won’t support competing streams. Built-in and effectively designed options like NewsGator Social Sites for SharePoint 2010 result in secure, scalable, enterprise class solutions that co-exist within your existing IT infrastructure and meet the needs of today’s information workers. Our integration with CRM systems like Microsoft Dynamics and Salesforce.com’s Chatter validates this fact and gives our customers one more reason to make Social Sites the activity stream standard.