This is no forced marriage, it’s the real deal

Just returning from a week in Boston at the Enterprise 2.0 show – I can’t help but reflect on what a fantastic week it’s been. We were fortunate to engage with our wonderful customers, collaborate with some of the brightest minds in the space, and connect with friends and family.

Pretty cool that our own Brian Kellner won the ‘Social Vendor Idol’ competition yesterday. Brian’s demo was a parody about ‘collaborating to make a sequel’. Well we have our own sequel. After a successful run of Social Sites on SharePoint 2007 resulting in 2.5 million paid enterprise seats, NewsGator has successfully collaborated with Microsoft to release Social Sites 2010 integrated with the new SharePoint 2010.

As Brian demonstrated in a crisp seven minutes on stage, Social Sites 2010 transforms SharePoint 2010 into a full-fledged enterprise social computing application. Social Sites provides the Enterprise 2.0 capabilities that meet user needs and expectations for collaboration, innovation and expertise discovery. Be it with microblogging, expert profiles, activity streams, advanced RSS, or social insights - Social Sites delivers.

An impressed ‘Social Vendor Idol’ judge beamed over the user experience stating that unlike many other SharePoint integrations – “this one doesn’t look like a forced marriage.” You know why – because it isn’t. SharePoint 2010 is the platform for business collaboration, but NewsGator carries it over the threshold into true enterprise social computing.