How do you calculate ROI for Enterprise 2.0?

By Melissa Risteff, May 19, 2010

It’s not that murky. There are infinite ways to calculate Enterprise 2.0 ROI, and social analytics engines give you the data to crunch. But we at NewsGator elect to take that data a step further, and produce social insights.

·         Insights about the people in your organization.

·         Insights about the content in your enterprise.

·         Insights about the interactions between your experts and the content they create and consume.

We’ll dig into this on Thursday, May 20th at The Gilbane Conference San Francisco to chat about on content management, collaboration and social software.

NewsGator CEO and President J.B. Holston will join a distinguished panel discussion on “Social Analytics: The Key to ROI in Enterprise Social Software?” scheduled for Thursday, May 20th at 8:30 PST.

And David Rosenberg - Vice President of Development & Internet Services of the global PR giant Edelman will reveal the results of his company’s use of NewsGator Social Sites on Thursday, May 20th at 11:40 a.m. PST - “Integrating External and Internal Social Efforts to Maximize Business Performance.”

Enterprise 2.0 is ultimately about your business results. That’s what we’re talking about at Gilbane this week.  And yes, we can even project your ROI. Try us.

 

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Melissa Risteff

Melissa Risteff , Senior Vice President, Enterprise Engagment

Melissa Risteff is the SVP of Enterprise Engagement at NewsGator. She’s responsible for the adoption consultancy practice, partner competency and enablement program, and social business solution delivery – each having a major impact on aligning to customer business value and ultimately making social real. Melissa previously served as CMO of a collaborative analytics software firm, VP of Product for an eLearning company, and has held senior level strategy and product management roles at both Sun Microsystems and GE. She is a thought leader in the space – with advanced graduate research following her passion in social technologies and organizational development. Born in NY and raised in VT, Melissa moved to CO in ‘92 and stayed for the weather and lifestyle. She has an affinity for gastronomy, wanderlust, and hiking.

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