Aberdeen Group Survey on Sales Intelligence

By Melissa Risteff, December 04, 2009

Many of you use Social Sites' RSS and content management capabilities to aggregate intelligence information (market data, customer updates, competitive trends, etc.) for your sales team.   If you are looking for additional ways to enhance the productivity of your sales force, consider participating in this survey.

Aberdeen Group is conducting a survey, "Aberdeen Sales Intelligence: Preparing for Smarter Selling" that will help your organization to benchmark its adoption of services and technologies that impact sales force productivity against peers and Best-in-Class companies.

The report based on the survey results will provide companies with a roadmap for leveraging best practices in selecting and managing technologies such as competitive intelligence, CRM/SFA, customer/prospect profiling, intelligence aggregator services, and marketing analytics/database lists as evidence by the most effective techniques and services across a variety of geographies and industry verticals.

Aberdeen Group will provide complimentary access to the full benchmark report as soon as it is published in return for you filling out the survey. You can access the survey here. 
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Melissa Risteff

Melissa Risteff , Senior Vice President, Enterprise Engagment

Melissa Risteff is the SVP of Enterprise Engagement at NewsGator. She’s responsible for the adoption consultancy practice, partner competency and enablement program, and social business solution delivery – each having a major impact on aligning to customer business value and ultimately making social real. Melissa previously served as CMO of a collaborative analytics software firm, VP of Product for an eLearning company, and has held senior level strategy and product management roles at both Sun Microsystems and GE. She is a thought leader in the space – with advanced graduate research following her passion in social technologies and organizational development. Born in NY and raised in VT, Melissa moved to CO in ‘92 and stayed for the weather and lifestyle. She has an affinity for gastronomy, wanderlust, and hiking.

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