New NewsGator Whitepaper: "The Benefits of Microblogging in the Enterprise"

Today NewsGator releases a new whitepaper, "The Benefits of Microblogging in the Enterprise." This whitepaper explores the business case for microblogging, the applicability of Twitter, and a framework for evaluating microblogging products.

The premise of the whitepaper: the explosive growth of consumer microblogging solutions has many organizations wondering how enterprise microblogging might improve business performance; we tackle this question head on in this whitepaper.

In practice, enterprise microblogging -- the post of short, ad hoc messages that colleagues can follow like a stock ticker -- has produced surprising business benefits, including quicker information exchange, richer problem solving and deeper customer satisfaction. 

This new whitepaper explores these benefits and gives readers a framework for evaluating microblogging tools for the enterprise. Topics addressed in the whitepaper include: 

• Why microblogging?
• Enterprise microblogging use cases
• Why do enterprises need an internal microblogging platform?
• Microblogging functions/features to consider
• Microblogging in NewsGator Social Sites

You can download the whitepaper here. If you want to see NewsGator Social Sites’ microblogging features, check out this blog post.