White Paper: A 6 Step Roadmap to Ensure Succesful Enterprise Social Computing Adoption

By Melissa Risteff, June 17, 2009

RoadMapGraphic The seismic success of Facebook, Wikipedia, Twitter and other social computing tools often creates soaring expectations for viral adoption of social computing in business settings.  While the "just build it and they will come" strategy works in the consumer world, it's a dangerous approach for businesses: users may never come, or they may come and waste their time.

That's why today NewsGator has released a six-step roadmap for successful enterprise social computing adoption.  It's a systematic analysis to help ensure that Enterprise 2.0 initiatives make sense to users and improve business performance exactly as intended. 

The following six steps are thoroughly explored in the white paper:

  1. Identify business problems and goals
  2. Define use cases to help solve business problems
  3. Select the correct technologies 
  4. Publish best practices for use
  5. Identify obstacles to participation
  6. Identify desired cultural transformations

You can download "A Roadmap for Successful Adoption of Social Computing in the Enterprise" here.

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Melissa Risteff

Melissa Risteff, Senior Vice President, Enterprise Engagment

Melissa Risteff is the SVP of Enterprise Engagement at NewsGator. She’s responsible for the adoption consultancy practice, partner competency and enablement program, and social business solution delivery – each having a major impact on aligning to customer business value and ultimately making social real. Melissa previously served as CMO of a collaborative analytics software firm, VP of Product for an eLearning company, and has held senior level strategy and product management roles at both Sun Microsystems and GE. She is a thought leader in the space – with advanced graduate research following her passion in social technologies and organizational development. Born in NY and raised in VT, Melissa moved to CO in ‘92 and stayed for the weather and lifestyle. She has an affinity for gastronomy, wanderlust, and hiking.

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