NewsGator’s ‘AdBurner’ Streamlines Online Advertising for Premium Publishers

By Melissa Risteff, January 06, 2009

Do you struggle with monetizing your social media and mobile applications?  Do you have difficulty managing and tracking your online ad inventory?

NewsGator, along with key partners, can help you solve these issues with AdBurner – an innovative program we launched today that helps premium publishers optimize ad placement, management, and revenue across any platform. 

The initiative is built around best of breed advertising partners Technorati, Admeld, Gigya, Medialets, and Tremor Media.

AdBurner provides a turnkey advertising-based solution for premium publishers that allows them to optimize ad revenue around key web 2.0 technologies with no incremental effort on the publishers’ part.  AdBurner is aimed at optimizing the CPM for, and process of, inserting and managing advertising into NewsGator’s publisher products suite, including services as diverse as widgets, related content, and iPhone applications.

To learn more, read the press release.

Adburnerlogos_3

Tags ↑ Back to top
Melissa Risteff

Melissa Risteff , Senior Vice President, Enterprise Engagment

Melissa Risteff is the SVP of Enterprise Engagement at NewsGator. She’s responsible for the adoption consultancy practice, partner competency and enablement program, and social business solution delivery – each having a major impact on aligning to customer business value and ultimately making social real. Melissa previously served as CMO of a collaborative analytics software firm, VP of Product for an eLearning company, and has held senior level strategy and product management roles at both Sun Microsystems and GE. She is a thought leader in the space – with advanced graduate research following her passion in social technologies and organizational development. Born in NY and raised in VT, Melissa moved to CO in ‘92 and stayed for the weather and lifestyle. She has an affinity for gastronomy, wanderlust, and hiking.

0 comments

Sort comments

Have your say


(Input is case sensitive)
*Comments will not appear on this blog until they have been approved.