NewsGator Launches Related Content Widgets

Would you like to keep readers on your site for longer time periods?  Are you looking for creative ways to increase your revenue? Would you like to offer third party content to your readers without paying the high fees charged by traditional news sources? 

NewsGator’s Related Content widgets offer you free third party content and additional advertising real estate – enabling you to better engage readers and earn additional revenue.

Launched today, our Related Content widgets post, next to every story, contextually relevant headlines and/or topic key words linking to additional stories. Whether from the publisher or third parties, the extra content translates into readership, clicks, ad impressions and revenue.  There are two types of widgets available:

Related Stories widget - offers readers headlines of interest. When they click on a headline, a fly-out window appears with the opening paragraphs of the story. Another click reveals the full article. Ads can be embedded at every turn.

Related Topics widget - automatically presents contextually related topics to readers as key words. Readers click on the key word of interest and are redirected to a new page of stories relevant to the key word. Again, each step is a potential ad impression

The best part about these widgets is that they give you access to NewsGator’s RSS database – the industry’s largest repository of free content.  We add 8.5 million new articles to the repository every day, indexing and aggregating 3.6 million feeds and archiving 4 years of historical content. We also track more than 44 million “relevance events” in this activity, ensuring related content is truly relevant to the principal article.

You can control your widgets’ look and feel, search action and content sources through Editor’s Desk, an easy-to-use NewsGator-hosted platform that makes it quick and effortless to build, manage and track widgets. We are offering two pricing models for Related Content services: hosted (transaction based) and free (ad supported with revenue-sharing).

With Related Content widgets, you can keep visitors on your site by giving them more of the content they crave.  To learn more, read our press release or contact us at 800-608-4597.