AFP & NewsGator Partner To Offer Free Olympics Widgets - Guaranteed CPM

By Melissa Risteff, July 09, 2008

Afplogo_3

I have always wanted to be an Olympian. Unfortunately I am not gifted with superior athletic abilities or a "Lance Armstrong level" of VO2 Max. So, instead I live vicariously through the lucky athletes that get to compete in The Games. I follow pre-Olympics trials, read Olympics news coverage, track metal counts by country, and of course watch as many events as possible.

Given my love of the Games, I am especially excited about NewsGator’s latest partnership. We are working with AFP to offer free Olympics widgets. The widgets contain AFP’s premium content and allow fans like me to take Olympics news to their favorite home page or social networking site.

But even more exciting than my ability to better track the Olympics is the fact that these widgets offer content owners and distributors a new syndication model. With this program, AFP is extending their brand and content to new online locations by allowing approved media companies to display the widgets on their sites. The result is exposure of AFP content to a wider online audience.

Not only does AFP benefit, but their media partners do as well. Media companies can co-brand the widget and with the widget they are providing their online audience with content that is in high demand. In addition, media companies receive a new stream of online revenue as NewsGator is guaranteeing a share of the widgets’ advertising revenue. Interested media companies can sign-up here.

If you would like to learn more, check out some of these resources:

Let the Games begin!

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Melissa Risteff

Melissa Risteff, Senior Vice President, Enterprise Engagment

Melissa Risteff is the SVP of Enterprise Engagement at NewsGator. She’s responsible for the adoption consultancy practice, partner competency and enablement program, and social business solution delivery – each having a major impact on aligning to customer business value and ultimately making social real. Melissa previously served as CMO of a collaborative analytics software firm, VP of Product for an eLearning company, and has held senior level strategy and product management roles at both Sun Microsystems and GE. She is a thought leader in the space – with advanced graduate research following her passion in social technologies and organizational development. Born in NY and raised in VT, Melissa moved to CO in ‘92 and stayed for the weather and lifestyle. She has an affinity for gastronomy, wanderlust, and hiking.

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