NewsGator Powers Branded RSS Aggregator for Newsweek

Yesterday, we announced that Newsweek, one of the country's leading weekly news magazines had launched a privately-branded RSS aggregator through NewsGator Private Label Hosted Solution.  The site has been in public beta for several days, and we're seeing a large contingent of their readers using the service on a daily basis.  We host private label readers for a number of publishers, media companies, and content providers, and each one has a slightly different twist in terms of the interface they provide to site visitors.  Newsweek is no exception.  They have a very simple and clean look and feel, and it takes only one a few clicks to add feeds to the personalized reader.  There's no sign-up process, an account is created the first time you access the application and if your computer allows cookies, you don't have to sign-in each time you return.

Newsweek has made it incredibly easy for their readers to get a wider range of content in a highly personalied, easy to use format.  Newsweek benefits by having a stickier site and more opportunities to display ads. Check out their aggregator for yourself by going to http://headlines.newsweek.com/NGWhiteLabel/Sites/NWk/reader.aspx?feedid=406450&cnt=4.  Watch this space for more announcements about how other publishers, media companies and content providers are offering privately-branded RSS aggregators on their sites.