Enterprise RSS - More Than Meets the Eye

When you think about RSS, you probably think about using an RSS reader, which aggregates web-based content in one central location so you can quickly peruse content that you subscribe to.  If you think about Enterprise RSS, you may have a similar perception - aggregating more web-based content.  While both are true assumptions, and very valuable use-cases, they really only scratch the surface of RSS and and the core value of applying it to the enterprise. 

Companies looking for enterprise-wide RSS aggregation have a couple of options.  First, desktop applications.  Installing individual software on individual desktops throughout an organization of 10,000+ employees.  Each one polling for feeds (often the same feeds for many different individuals) at different times. Doesn't sound too practical from a resource or bandwidth perspective.

Second, server-based RSS aggregators (like NGES) that are centrally managed, centrally deployed and poll for feeds based on an interval determined by the adminstrator.  Sounds a little more practical. 

So, the benefit of a server-based solution is clear from an IT perspective, but what about a business perspective?  Sure, there are rumblings that the average knowledge worker spends up to 7 hours a week searching for information.  Aggregating RSS feeds can help alleviate some of that burden.  Sales guys can track opportunities, marketers can track their brands and competitors, PR pros can track their clients, execs can track industry news and trends, and the list goes on.  But what else is there?

Dykema, one of the Midwest's largest law firms, has selected NGES to improve information and content management efficiencies.  You can read the press release for a brief overview, or the case study, for a more in depth view into understanding how a large law firm is embracing RSS aggregation of externally generated content, as well as internally generated feeds to streamline internal communications.  Brilliant!

What else is RSS good for and who is taking advantage?  Stay tuned for Part 2 ...