Take control of the conversation with a Personalized Reader. Engage your audience with the Widget Framework.

With NewsGator Personalized Web Readers, you can rapidly deliver a more compelling and personalized experience to your audience. Personalized Readers empower users to create and manage a unique view of news and information from a wide array of sources and media formats (video, audio, text) all within the look and feel of your site. We host the personalized readers solution on our servers, you add your HTML code to our templates, and you control the ad placement and content. This offers an easy and effective way to quickly increase site traffic, stickiness and advertising revenue. At no additional charge, your users can extend delivery of their feeds to mobile.

NewsGator's Widget Framework, "Buzz", allows you to quickly and easily build widgets to syndicate your content to other sites and desktops, maintaining your look and feel. With Widget Framework "Buzz", users will be able to easily share and integrate your widgets to most portals and blog platforms, thereby extending your reach and drawing people back to your site. And with central Widget Framework management, you can easily manage all of your syndicated widgets from one location.

You can also use the Widget Framework to present your readers with related content from external sites, and allow them to interact with that content, by commenting, rating or emailing to others. NewsGator's Widget Framework gives you the ultimate in flexibility around extending and enhancing your brand.

Check out www.NewsGatorWidgets.com to learn more about NewsGator's Widget Framework.

Want to create an interactive dialogue with your readers? With NewsGator Community Publisher, you can leverage the contributions from members of your community. Create entirely new branded communities or add new sections to existing communities using content created via blogs and wikis, and then deliver this information, along with thousands of potential RSS feeds, through Web-based, desktop and mobile RSS readers. A host of administration capabilities are included, allowing you to make extensive use of the valuable content that is created. Well beyond simple aggregation of things like recent posts, most commented, etc., into a portal, you can build entire web properties out of customer-generated content or even select specific content to augment information on any of your existing web properties. Extensive reporting, advertising, aggregation and syndication features allow you to use the content across your web properties in any way that you'd like, thereby creating exciting new marketing, promotional and even revenue-generating opportunities.

Thinking about incorporating RSS readers and other Web 2.0 applications into your site, but looking for maximum flexibility and control? Consider the NewsGator Online API. Simply write to our API and let NewsGator provide the backbone for your privately-branded reader or application. The NewsGator Online API also gives application developers very fine-grained control over synchronizing the read and deleted state of individual posts. We have millions of feeds available to complement your own RSS content, and we make it easy to get started quickly. You can be up and running quickly, without sacrificing any customization or control. The API makes it easy to increase site traffic, stickiness and advertising revenue.

Want to leverage the power of RSS for your Web site but don't know where to start? Let NewsGator show you how with our Consulting Services. We take our experience in building and synchronizing the industry's leading readers and help you figure out what type of RSS solution makes the most sense for your particular needs. We'll share with you the best practices we've perfected from working with some of the industry's most-respected media and entertainment companies and help you get to market quickly and cost-effectively.