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Take control of the conversation with a Personalized Reader. Engage your audience
with the Widget Framework.
There's a conversation going on around your brand and people are able to respond
to your content in new ways that were not available before.

Users read your content on other sites, they share your content with coworkers and
friends and have conversations with others around what you say and do.
With NewsGator Syndication Services, you can now take control of this conversation
– help guide the discussion while listening and learning from it.
How is this done? The Web 2.0 world has created dozens of ways in which people can
read, share your content and consequently discuss, rate and comment on your content.
NewsGator Syndication Services with the Personalized Reader and Widget Framework
allows you to take advantage of this Web 2.0 activity and to engage your audience
in a whole new way.
Media companies, newspapers, content producers – anyone interested in syndicating
their content to other sites, blogs, portals and desktop; not to mention companies
that are trying to augment their own content with related articles from external
sources.
Here is a partial list of our clients:

USA TODAY: USA TODAY uses NewsGator to present related content
from external sources to its audience. Through the "Across the Web" tab of each
section on its website, visitors can see headlines from brands such as CNN, New
York Times, MarketWatch, ESPN, Entertainment Weekly and CNET, among others. The
USA TODAY editors have chosen these content sources to provide their audience with
a broad perspective of news, and allow visitors to personalize their external news
selections.
View
The Site >>

My Newsweek: Newsweek wanted to give its news-hungry audience a
place where people could aggregate and interact with content from a variety of external
sources, starting with their own. Be it video, audio or text, My Newsweek is a personal
portal for news coming from Newsweek and other sources. Visitors can personalize
the content they read, share it with coworkers or friends or rate it for the larger
community.
View The Site >>

My Denverpost: Like the Newsweek site, the Denver Post wanted a
dedicated spot where its readers could personalize their news – where they could
read the top stories from the Denver Post or see the best videos of the day from
YouTube.
View The Site >>

Hosted Conversations: NewsGator and Edelman teamed up near the
end of 2006 to create a product that would allow companies to better manage the
conversation around specific topics that were of interest to them. The result is
called a "Hosted Conversation" – a product that companies can use to not only publish
their thoughts about a particular subject but also invite the community at large
into the conversation.
View The Site >>

Personalized Readers
With NewsGator Personalized Web Readers, you can rapidly deliver a more compelling
and personalized experience to your audience. Personalized Readers empower users
to create and manage a unique view of news and information from a wide array of
sources and media formats (video, audio, text) all within the look and feel of your
site. We host the personalized readers solution on our servers, you add your HTML
code to our templates, and you control the ad placement and content. This offers
an easy and effective way to quickly increase site traffic, stickiness and advertising
revenue. At no additional charge, your users can extend delivery of their feeds
to mobile.
Widget Framework
NewsGator's Widget Framework, "Buzz", allows you to quickly and easily build widgets
to syndicate your content to other sites and desktops, maintaining your look and
feel. With Widget Framework "Buzz", users will be able to easily share and integrate
your widgets to most portals and blog platforms, thereby extending your reach and
drawing people back to your site. And with central Widget Framework management,
you can easily manage all of your syndicated widgets from one location.
You can also use the Widget Framework to present your readers with related content
from external sites, and allow them to interact with that content, by commenting,
rating or emailing to others. NewsGator's Widget Framework gives you the ultimate
in flexibility around extending and enhancing your brand.
Check out www.NewsGatorWidgets.com
to learn more about NewsGator's Widget Framework.
Community Publisher
Want to create an interactive dialogue with your readers? With NewsGator Community
Publisher, you can leverage the contributions from members of your community. Create
entirely new branded communities or add new sections to existing communities using
content created via blogs and wikis, and then deliver this information, along with
thousands of potential RSS feeds, through Web-based, desktop and mobile RSS readers.
A host of administration capabilities are included, allowing you to make extensive
use of the valuable content that is created. Well beyond simple aggregation of things
like recent posts, most commented, etc., into a portal, you can build entire web
properties out of customer-generated content or even select specific content to
augment information on any of your existing web properties. Extensive reporting,
advertising, aggregation and syndication features allow you to use the content across
your web properties in any way that you'd like, thereby creating exciting new marketing,
promotional and even revenue-generating opportunities.
NewsGator API
Thinking about incorporating RSS readers and other Web 2.0 applications into your
site, but looking for maximum flexibility and control? Consider the NewsGator Online
API. Simply write to our API and let NewsGator provide the backbone for your privately-branded
reader or application. The NewsGator Online API also gives application developers
very fine-grained control over synchronizing the read and deleted state of individual
posts. We have millions of feeds available to complement your own RSS content, and
we make it easy to get started quickly. You can be up and running quickly, without
sacrificing any customization or control. The API makes it easy to increase site
traffic, stickiness and advertising revenue.
Professional Services
Want to leverage the power of RSS for your Web site but don't know where to start?
Let NewsGator show you how with our Consulting Services. We take our experience
in building and synchronizing the industry's leading readers and help you figure
out what type of RSS solution makes the most sense for your particular needs. We'll
share with you the best practices we've perfected from working with some of the
industry's most-respected media and entertainment companies and help you get to
market quickly and cost-effectively.

Red Herring
May 24, 2007, News Media are Wild About Widgets
The Ledger
March 15, 2007,
What’s the Buzz?
Marketing Shift
January 30, 2007, Video Networks Deliver Via RSS
ClickZ
December 18, 2006,
Edelman and NewsGator Team to Offer Conversational Ads
GigaOm
December 18, 2006, NewsGator, Edelman Build Ad Widgets
MicroPersuasion
December 18, 2006, Edelman, Newsgator to Create Branded Communities, Conversational
Advertising

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