Social Computing Software for the Life Sciences
Common Challenges in Life Sciences
The Life Sciences industry is entering a new era. Patents on many high-revenue drugs are expiring, and demand for innovation is increasing. Costs and risks associated with the development of new drugs are on the rise, the pipeline for new drugs is uncertain, and generics, government policies and low-cost medicines are forcing the industry to discount branded medications or risk losing market share.
Increased Need for Innovation
As patents on high-revenue drugs are expiring and new competitors enter the market, the demand for Life Sciences companies to innovate is increasing.
Client Choices Are Expanding
With the increased availability of generics and low-cost medicines, the development of new, differentiated drugs and revenue streams is crucial.
Recruiting, Retaining, Retiring
During a time of acquisitions, consolidations, and high turnover, finding and keeping quality hires and capturing retiring employees’ expertise are critical for success.
Widely Distributed Workforces
For companies with employees who span different geographic locations and time zones, it is difficult to facilitate communication and collaboration.
Information Overload and Lack of Collaboration Tools
Employees spend too much time looking for information they need to do their jobs.
Changing Regulations
In a time of changing government policies and increased regulatory demands it is critical to keep up-to-date with the latest regulations and policies.
The Benefits of Social Computing
NewsGator’s social business software solutions help you overcome business challenges by providing an integrated, behind-the-firewall, social computing platform that supports business collaboration, facilitates communication, and improves worker knowledge. These solutions have helped our Life Sciences customers to realize the following business benefits:
- Better innovation
- Increased worker knowledge
- Improved productivity
- Higher revenues
- Lower IT investment and support costs
- Better customer service/satisfaction
- Enhanced recruiting and retention
- Improved communication
Sample Social Computing Use Cases for Life Sciences Companies
A wide range of solutions are possible with NewsGator’s social networking products. A few examples of the use cases we have implemented for the Life Sciences industry include:
Community Builder
Using Social Sites® Communities, employees can form online groups around a research topic, drug development, or common interest in order to share information and documents, engage in rich discussions, and discover subject matter experts – resulting in improved enterprise collaboration and increased drug innovation.
Drug Trial Extranet
With Social Sites Communities, employees can communicate and collaborate with drug trial participants in real time, leading to better knowledge about drug effectiveness, side effects, and dosage levels.
Expert Locator
With Social Sites profile pages and tacit behavior data collection, employees can easily locate colleagues that may be working on similar research or drug developments.
Industry Tracker
With Social Sites' News Stream capabilities, management can subscribe employees to relevant news and developments about specific drugs, drug classes, competitors, trials, partners, and regulatory details. This aggregated and timely information can be delivered to any device/location the employee selects, including SharePoint, mobile, web, and desktop.