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Groundbreaking media firms and brand managers are now thinking not merely in terms of presenting content and brochureware on their sites, but rather how to take advantage of all of the emerging social tools that the various social networks provide.
The recent announcement of NewsGator's early involvement with Google's OpenSocial initiative (Google's compelling response to Facebook) generated both enthusiasm and a wealth of questions around the opportunities that this partnership makes available to those using NewsGator's widget framework and other developer tools.
We invite you to watch an archive of a webinar that served as a primer on OpenSocial.
You will learn ways to take advantage of the inherent social capabilities of OpenSocial's hosts like LinkedIn, Salesforce, Friendster, Plaxo and developers (like our own Widget Framework), which take advantage of users' ability to send, share and interact with text, video and audio content even more broadly and easily that we can do with Facebook today.
Here are some of the intriguing issues we addressed:
- What is OpenSocial and who is using it?
- The benefits of integrating with OpenSocial
- Opportunities for monetization
- What will you have to do to take advantage of it?
We focused on the needs of media firms and consumer brands and provided examples for both.
In addition to watching the Webinar, you may contact Craig Lachman (303-952-4719 or craigl@newsgator.com).
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Who Should Attend:
Brand Managers
Editors and Content Directors
Publishers
VP New Media / Interactive / Technology
Director of Ad Sales
VP of Marketing
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Speakers Include:
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Kevin Marks
Developer Advocate
Google, Inc. |
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Brian Kellner
VP, Products
NewsGator Technologies |
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Walker Fenton
GM, Syndication Services
NewsGator Technologies |
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