Take control of the conversation with a Personalized Reader. Engage your audience with the Widget Framework.
There's a conversation going on around your brand and people are able to respond to your content in new ways that were not available before.

Users read your content on other sites, they share your content with coworkers and friends and have conversations with others around what you say and do.
With NewsGator Syndication Services, you can now take control of this conversation – help guide the discussion while listening and learning from it.
How is this done? The Web 2.0 world has created dozens of ways in which people can read, share your content and consequently discuss, rate and comment on your content. NewsGator Syndication Services with the Personalized Reader and Widget Framework allows you to take advantage of this Web 2.0 activity and to engage your audience in a whole new way.
Media companies, newspapers, content producers – anyone interested in syndicating their content to other sites, blogs, portals and desktop; not to mention companies that are trying to augment their own content with related articles from external sources.
Here is a partial list of our clients:

USA TODAY: USA TODAY uses NewsGator to present related content from external sources to its audience. Through the "Across the Web" tab of each section on its website, visitors can see headlines from brands such as CNN, New York Times, MarketWatch, ESPN, Entertainment Weekly and CNET, among others. The USA TODAY editors have chosen these content sources to provide their audience with a broad perspective of news, and allow visitors to personalize their external news selections.
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My Newsweek: Newsweek wanted to give its news-hungry audience a place where people could aggregate and interact with content from a variety of external sources, starting with their own. Be it video, audio or text, My Newsweek is a personal portal for news coming from Newsweek and other sources. Visitors can personalize the content they read, share it with coworkers or friends or rate it for the larger community.
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My Denverpost: Like the Newsweek site, the Denver Post wanted a dedicated spot where its readers could personalize their news – where they could read the top stories from the Denver Post or see the best videos of the day from YouTube.
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Hosted Conversations: NewsGator and Edelman teamed up near the end of 2006 to create a product that would allow companies to better manage the conversation around specific topics that were of interest to them. The result is called a "Hosted Conversation" – a product that companies can use to not only publish their thoughts about a particular subject but also invite the community at large into the conversation.
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Personalized Readers
With NewsGator Personalized Web Readers, you can rapidly deliver a more compelling and personalized experience to your audience. Personalized Readers empower users to create and manage a unique view of news and information from a wide array of sources and media formats (video, audio, text) all within the look and feel of your site. We host the personalized readers solution on our servers, you add your HTML code to our templates, and you control the ad placement and content. This offers an easy and effective way to quickly increase site traffic, stickiness and advertising revenue. At no additional charge, your users can extend delivery of their feeds to mobile.
Widget Framework
NewsGator's Widget Framework, "Buzz", allows you to quickly and easily build widgets to syndicate your content to other sites and desktops, maintaining your look and feel. With Widget Framework "Buzz", users will be able to easily share and integrate your widgets to most portals and blog platforms, thereby extending your reach and drawing people back to your site. And with central Widget Framework management, you can easily manage all of your syndicated widgets from one location.
You can also use the Widget Framework to present your readers with related content from external sites, and allow them to interact with that content, by commenting, rating or emailing to others. NewsGator's Widget Framework gives you the ultimate in flexibility around extending and enhancing your brand.
Check out www.NewsGatorWidgets.com to learn more about NewsGator's Widget Framework.
Community Publisher
Want to create an interactive dialogue with your readers? With NewsGator Community Publisher, you can leverage the contributions from members of your community. Create entirely new branded communities or add new sections to existing communities using content created via blogs and wikis, and then deliver this information, along with thousands of potential RSS feeds, through Web-based, desktop and mobile RSS readers. A host of administration capabilities are included, allowing you to make extensive use of the valuable content that is created. Well beyond simple aggregation of things like recent posts, most commented, etc., into a portal, you can build entire web properties out of customer-generated content or even select specific content to augment information on any of your existing web properties. Extensive reporting, advertising, aggregation and syndication features allow you to use the content across your web properties in any way that you'd like, thereby creating exciting new marketing, promotional and even revenue-generating opportunities.
NewsGator API
Thinking about incorporating RSS readers and other Web 2.0 applications into your site, but looking for maximum flexibility and control? Consider the NewsGator Online API. Simply write to our API and let NewsGator provide the backbone for your privately-branded reader or application. The NewsGator Online API also gives application developers very fine-grained control over synchronizing the read and deleted state of individual posts. We have millions of feeds available to complement your own RSS content, and we make it easy to get started quickly. You can be up and running quickly, without sacrificing any customization or control. The API makes it easy to increase site traffic, stickiness and advertising revenue.
Professional Services
Want to leverage the power of RSS for your Web site but don't know where to start? Let NewsGator show you how with our Consulting Services. We take our experience in building and synchronizing the industry's leading readers and help you figure out what type of RSS solution makes the most sense for your particular needs. We'll share with you the best practices we've perfected from working with some of the industry's most-respected media and entertainment companies and help you get to market quickly and cost-effectively.

Red Herring
May 24, 2007, News Media are Wild About Widgets
The Ledger
March 15, 2007, What’s the Buzz?
Marketing Shift
January 30, 2007, Video Networks Deliver Via RSS
ClickZ
December 18, 2006, Edelman and NewsGator Team to Offer Conversational Ads
GigaOm
December 18, 2006, NewsGator, Edelman Build Ad Widgets
MicroPersuasion
December 18, 2006, Edelman, Newsgator to Create Branded Communities, Conversational Advertising
